Regional Instagram Account of EHL Group

Aug 2017 - Jan 2018

As part of EHL Group's global recruitment efforts, I was in charge of their regional Instagram account for the US market. The goal of the account is to promote Switzerland as an attractive place to study, highlight the school and its long history, as well as showcase career opportunities as an EHL degree holder. The follower base increased from 300 to 1,200 followers within 6 months and the engagement rate could be doubled to 3.2%.